Wellthlinks provides strategic healthcare advisory services helping physicians and employers design compliant, sustainable membership-based care models with confidence.
Wellthlinks was founded to address a growing gap in healthcare strategy as physicians and employers move beyond traditional reimbursement models. We specialize in the strategic design of concierge, direct primary care, and hybrid care models, focusing on economic durability, regulatory integrity, and long-term optionality rather than operational execution.
Our advisory approach supports confident decision-making in complex healthcare environments where compliance, sustainability, and access must align.
Dana Y. Lujan, MBA, is a U.S. Army veteran and healthcare advisory executive with over two decades of experience spanning payer strategy, contracting, network development, and care model design. Her work includes national payers, physician groups, and membership-based practices across diverse healthcare markets.
Dana founded Wellthlinks to bridge traditional healthcare infrastructure with emerging direct care models, helping physicians and employers design sustainable strategies that align access, cost, and long-term viability.
As a woman-, minority-, and veteran-owned founder, she brings disciplined strategic insight focused on compliance-aligned, economically resilient care model architecture.
We believe sustainable healthcare transformation begins with disciplined strategy, not operational shortcuts. Wellthlinks approaches concierge, DPC, and employer-sponsored care as a design challenge, balancing clinical intent, financial realism, and regulatory requirements.
Our role is to provide clarity at the decision-making level, ensuring care models are structurally sound before implementation begins.
Our mission is to help physicians and employers design membership-based and direct care models that are compliant, economically durable, and aligned with long-term goals. We guide leaders through complex healthcare decisions with clarity, precision, and confidence.
We envision a healthcare system where physicians regain strategic control and employers access care models that align cost, quality, and workforce needs. Wellthlinks supports this future by designing care strategies built for resilience, not short-term fixes.
We guide physicians and employers through concierge, DPC, and hybrid care models with strategic clarity and confidence.
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Whether you are a physician or an employer, the right care model begins with disciplined strategy, economic realism, and regulatory clarity.
